If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and in a world of sameness, increasing noise and complexity (big data, anyone?!), humor has the ability to start a conversation in a way that boring, white-noise messaging cannot. Make no mistake – the situation is getting worse. Take any press release for a high company, cut out the company name, and you have messaging that sounds the same. Sure you’re unique – just like EVERYONE ELSE!